CPA FOUNDATION LEVEL COMMUNICATION SKILLS
MONDAY: 22 April 2024. Afternoon Paper. Time Allowed: 3 hours.
This paper has seven (7) questions. Answer any FIVE questions. ALL questions carry equal marks. Do NOT write anything on this paper.
QUESTION ONE
(a) Highlight FOUR limitations of oral communication. (4 marks)
(b) In relation to interviews, explain FOUR reasons why posture is important. (8 marks)
(c) Analyse FOUR characteristics of well-constructed sentences. (8 marks)
(Total: 20 marks)
QUESTION TWO
(a) Analyse FIVE factors that might be considered when selecting an internet service provider for an organisation.
(10 marks)
(b) Discuss FIVE reasons why effective team communication is essential in an organisation. (10 marks)
(Total: 20 marks)
QUESTION THREE
(a) With reference to external communication:
(i) List THREE examples of formal external communication methods used by organisations. (3 marks)
(ii) Explain THREE reasons why formal external communication is important to an organisation. (3 marks)
(b) Summarise FOUR tips one could use to grab the attention of an audience during a presentation. (4 marks)
(c) Discuss FIVE strategies that a chairman could apply to encourage members to participate in a formal meeting.
(10 marks)
(Total: 20 marks)
QUESTION FOUR
(a) State FIVE reasons why organisations conduct job interviews. (5 marks)
(b) Examine FIVE factors that could be taken into account to ensure written communication is ethical. (5 marks)
(c) (i) Explain the meaning of the term “cross-cultural communication”. (2 marks)
(ii) Describe FOUR strategies that could be used to improve cross-cultural communication in an organisation.
(8 marks)
(Total: 20 marks)
QUESTION FIVE
(a) State FOUR limitations of teleconferencing. (4 marks)
(b) Highlight FOUR advantages of team reports. (4 marks)
(c) (i) Define the term “upward communication”. (2 marks)
(ii) Discuss FIVE ways in which managers could build a culture of upward communication in the work place.
(10 marks)
(Total: 20 marks)
QUESTION SIX
(a) (i) Define the term “ethical dilemma”. (2 marks)
(ii) Analyse THREE methods of solving ethical dilemmas in communication. (6 marks)
(b) Highlight FOUR advantages of an electronic resume. (4 marks)
(c) Discuss FOUR circumstances under which it might be appropriate to use non-verbal communication. (8 marks)
(Total: 20 marks)
QUESTION SEVEN
(a) Explain FOUR techniques required for effective listening. (4 marks)
(b) Highlight FOUR reasons why organisations install closed-circuit televisions (CCTV). (4 marks)
(c) Summarise FOUR approaches that you could use to build interpersonal communication skills. (4 marks)
(d) Discuss FOUR ways in which digital technology has improved productivity in business communication. (8 marks)
(Total: 20 marks)
