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CONTENT
1 Introduction to communication
- Meaning of communication
- Role of communication in an organisation
- Elements of communication
- The communication process
- Principles of effective communication
- Essential of an effective communication system
- Barriers to effective communication
- Types of communication
- Formal and informal communication
- Flow of communication in an organisation
- Grapevine communication
- Internal and external communication
- Interpersonal and intrapersonal communication
- Cross-cultural communication
- Written communication and visual communication
- Sentence construction and paragraph development
- Business letters
- Memorandum
- Posters and notices
- Forms and questionnaires
- Circulars and newsletters
- Advertisements and publicity materials
- Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
- Job application cover letter, curriculum vitae and resume
- E-mails
- Visual communication – graphs/charts/tables/diagrams/pictures
- Oral communication and non-verbal communication
- Meaning of oral communication
- Importance of oral communication
- Types of oral communication-face to face and telephone conversations
- Effective listening-The listening process, principles of effective listening, listening techniques, barriers to effective listening
- Interviews-types, purpose, preparation and conduct of interviews
- Persuasive communication- meaning, objectives, creating persuasive messages, approaches to persuasion
- Meaning and importance of non-verbal communication
- Forms of non-verbal communication
- Effective use of non-verbal communication
- Barriers to effective non-verbal communication`
- Writing skills
- Sentence construction and paragraph development
- Business letters
- Memorandum
- Posters and notices
- Forms and questionnaires
- Circulars and newsletters
- Advertisements and publicity materials
- Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
- V and resume
- Public speaking and presentation
- Effective presentation skills
- Audience analysis
- Selecting and researching the topic
- Preparation and organisation of an effective presentation
- Structure of presentation
- Presentation aids
- Public speeches-structure and delivery of public speeches
- PowerPoint presentations
- Group and team communication
- Group communication networks
- Team communication
- Communicating in virtual groups and teams-group e-mails, what’s app groups, social media
- Meetings- types, role of members, preparation, conduct, documents used in meetings
- Conferences and symposia
- Report and proposal writing
- Types and purpose of reports
- Structure and content of reports
- Types and uses of proposals
- Structure and content of proposals
- Writing of formal reports and proposals
- Information technology and communication
- Role and impact of technology in communication
- Communication networks- internet, intranet and extranet
- Teleconferencing and video conferencing
- Webinar
- Wireless technology
- Ethics in communication
- Role of ethical communication in an organisation
- Principles of ethical communication
- Ethical issues in communication
- Enhancing ethical communication in an organisation
- Factors influencing ethical communication
- Ethical dilemmas in communication
- Handling ethical dilemmas in communication
